6 Jun 12 kja His Self-Publishing Strategy By Dianna Dilworth
Posted: Thu Aug 23, 2012 7:46 pm
http://www.mediabistro.com/galleycat/ke ... egy_b52596
Kevin J. Anderson on His Self-Publishing Strategy
By Dianna Dilworth on June 6, 2012 3:23 PM
Science fiction author Kevin J. Anderson has written more than one hundred
books (and counts more than 20 million in print), but has decided to take the
self-publishing his digital books.
At the Kobo booth at Book Expo this week, Anderson told GalleyCat that he
often has readers come up to him looking for a particular title in one of his
series that has gone out of print. “It doesn’t always make sense to do a total
reprint,” said Anderson. “But now I can say, you can get it here and we never
run out of copies.”
Anderson has self-published a number of his backlist titles as he regained the
rights. While he was at the show speaking for Kobo, Anderson admitted that
he has self-published these books on Amazon and Barnes & Noble too.
Interestingly Anderson said that when he self-publishes, he does the opposite
of what his print publisher would have done in the old days. He uses serial
numbers. He explained that his publisher’s thinking was that if your whole series
wasn’t available at a bookstore the day the customer was shopping, then they
wouldn’t buy it. eBooks endless availability alleviate this problem, he said.
Anderson is using the self-publishing eBook medium as a way to give back to
fans as well. For his latest print book series about a zombie detective which is
coming out from Kensington in September, Anderson said that he is going to
release a free eBook short story in between each of the six novels. “It’s a lot
faster than having to deal with writing a story for a magazine, which can take
a year,” he said.
As a serial author, one thing Anderson would like to do is to release bundles of
titles, so that readers can buy a whole series at a discounted rate. He said that
he still has to work this out with the retailers, as their 70/30 royalty split has a
price threshold that would cause an issue.
But Anderson isn’t about to give up traditional publishers entirely. For his Star
Wars and Dune spinoff titles, Anderson said that he appreciates the big marketing
budget that publishers have to offer. Anderson also warns authors to be diligent
about editing and copyediting their self-published works. He said, “If your ten
publishers rejected your book, don’t just self-publish. There is probably a reason
for the rejection. Maybe it needs to be worked on.”
...
Kevin J. Anderson on His Self-Publishing Strategy
By Dianna Dilworth on June 6, 2012 3:23 PM
Science fiction author Kevin J. Anderson has written more than one hundred
books (and counts more than 20 million in print), but has decided to take the
self-publishing his digital books.
At the Kobo booth at Book Expo this week, Anderson told GalleyCat that he
often has readers come up to him looking for a particular title in one of his
series that has gone out of print. “It doesn’t always make sense to do a total
reprint,” said Anderson. “But now I can say, you can get it here and we never
run out of copies.”
Anderson has self-published a number of his backlist titles as he regained the
rights. While he was at the show speaking for Kobo, Anderson admitted that
he has self-published these books on Amazon and Barnes & Noble too.
Interestingly Anderson said that when he self-publishes, he does the opposite
of what his print publisher would have done in the old days. He uses serial
numbers. He explained that his publisher’s thinking was that if your whole series
wasn’t available at a bookstore the day the customer was shopping, then they
wouldn’t buy it. eBooks endless availability alleviate this problem, he said.
Anderson is using the self-publishing eBook medium as a way to give back to
fans as well. For his latest print book series about a zombie detective which is
coming out from Kensington in September, Anderson said that he is going to
release a free eBook short story in between each of the six novels. “It’s a lot
faster than having to deal with writing a story for a magazine, which can take
a year,” he said.
As a serial author, one thing Anderson would like to do is to release bundles of
titles, so that readers can buy a whole series at a discounted rate. He said that
he still has to work this out with the retailers, as their 70/30 royalty split has a
price threshold that would cause an issue.
But Anderson isn’t about to give up traditional publishers entirely. For his Star
Wars and Dune spinoff titles, Anderson said that he appreciates the big marketing
budget that publishers have to offer. Anderson also warns authors to be diligent
about editing and copyediting their self-published works. He said, “If your ten
publishers rejected your book, don’t just self-publish. There is probably a reason
for the rejection. Maybe it needs to be worked on.”
...